The Washington Post is in a major rough spot. The once iconic publication has lost a ton of its traffic since 2021 and their unhinged lefty writers are deserting them.
Now they’re attempting to rebrand. They are dropping their ‘democracy dies in darkness’ slogan in favor of a new one that’s not much better.
It’s not clear how this is supposed to turn around their losing streak.
scoop: The Washington Post today is unveiling a new mission statement that has been in the works for months
— Ben Mullin (@BenMullin) January 16, 2025
The new mission statement is….”Riveting Storytelling for All of America”https://t.co/X39QLkHBIC
— Ben Mullin (@BenMullin) January 16, 2025
Riveting Storytelling? OK.
From the New York Times:
The statement is meant to be an internal rallying point for employees, according to two people with knowledge of the decision. Executives are not planning to replace its more strident public slogan. Suzi Watford, The Post’s chief strategy officer, has been previewing it to some employees this week.
The new mission statement comes amid turmoil in the newsroom. Since June, The Post has been reeling from a series of crises that has resulted in widespread dissatisfaction with Will Lewis, the company’s chief executive. On Wednesday, more than 400 employees sent a letter to Jeff Bezos, the paper’s billionaire owner, requesting a meeting to discuss leadership decisions that they said “led readers to question the integrity of this institution” and that “prompted some of our most distinguished colleagues to leave.”
Maybe they have a bigger problem than slogans.
Unless the mission involves doing away with partisan narrative driving, WaPo will continue to be the master of its own demise.
— Snarknado
(@ZannSuz) January 16, 2025
Literally laughed when I saw this https://t.co/wkB6kZuYzs
— Mollie (@MZHemingway) January 16, 2025
Storytelling? How about just report the facts.
WaPo’s fictional storytelling is not journalism, it’s propaganda. https://t.co/TP0UKmha3j— TEAM 312 (@MarkBennington9) January 17, 2025
The actual statement is even funnier. To be honest, WP’s stories are better than many airport paperbacks. Russia collusion coup attempts, unsubstantiated rape smears against political opponents, COVID being from a wet market, etc. https://t.co/VedhvAosf2
— Mollie (@MZHemingway) January 16, 2025
They allowed the far left to destroy their brand. It’s amazing how quickly it happened.
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